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Ambient media in advertising : importance of design…

Ambient media in advertising : importance of design in ambient media creation

Author: Šula, Tomáš

Book format: PDF

Publisher: Univerzita Tomáše Bati ve Zlíně

Category: Languages

Release date: 2018

Book size: 8,1 MB

ISBN: 978-80-7454-825-3

Last update: 23. 6. 2025

Ambient media in advertising : importance of design in ambient media creation

Author:
Šula, Tomáš
Book format:
PDF

This publication brings a complete picture of the perception of ambient media and the influence of graphic and industrial design to their processing, including recommendations for successful production of this kind of media.

The book can also be found in the app, which is free to download.